{"id":387,"date":"2026-01-29T07:48:40","date_gmt":"2026-01-29T07:48:40","guid":{"rendered":"https:\/\/quickestimate.io\/blog\/?p=387"},"modified":"2026-01-30T06:15:37","modified_gmt":"2026-01-30T06:15:37","slug":"company-running-costs-in-estimates","status":"publish","type":"post","link":"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/","title":{"rendered":"Why estimates fail in real projects."},"content":{"rendered":"<section class=\"cluster-hero\">\n<div class=\"container\">\n<h1><span class=\"ez-toc-section\" id=\"Company_Running_Costs_in_Estimates_9_Reasons_Real_Projects_Fail\"><\/span>Company Running Costs in Estimates: 9 Reasons Real Projects Fail<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Company running costs (overhead expenses) are often ignored while generating estimates,<br \/>\ncausing projects to look profitable on paper but fail in real-world execution.<\/p>\n<\/div>\n<\/section>\n<div class=\"context-bar\">\n<div class=\"container\"><strong>Context:<\/strong><br \/>\nThese challenges are part of a broader<br \/>\n<a href=\"\/estimation-problems.php\">Estimation Problems Guide<\/a><br \/>\nusually emerges when estimates are shared with clients for approval.<\/div>\n<\/div>\n<article class=\"article\">\n<p>Ignoring the <strong>company&#8217;s running costs in estimates<\/strong> is one of the biggest reasons<br \/>\nBusinesses struggle despite winning projects. When monthly expenses such as salaries,<br \/>\nrent, software, and administration are not included, profits disappear after delivery.<br \/>\nOver time, this leads to cash flow stress, team burnout, and long-term business risk.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Company_Running_Costs_Are_NOT_Considered_in_Estimates\"><\/span>When Company Running Costs Are <strong>NOT Considered<\/strong> in Estimates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a business generates estimates without accounting for its complete operating expenses,<br \/>\nAchieving sustainable profit becomes nearly impossible. This often results in disputes with<br \/>\nclients and internal pressure on teams.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Company_Running_Costs_in_Estimates_9_Reasons_Real_Projects_Fail\" >Company Running Costs in Estimates: 9 Reasons Real Projects Fail<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#When_Company_Running_Costs_Are_NOT_Considered_in_Estimates\" >When Company Running Costs Are NOT Considered in Estimates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Challenges_Faced_When_Company_Running_Costs_Are_Ignored_in_Estimates\" >Challenges Faced When Company Running Costs Are Ignored in Estimates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#False_Profitability\" >False Profitability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Constant_Cash_Flow_Stress\" >Constant Cash Flow Stress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Underpricing_Becomes_a_Habit\" >Underpricing Becomes a Habit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#No_Buffer_for_Mistakes\" >No Buffer for Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Founder_Dependency_Increases\" >Founder Dependency Increases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Team_Burnout_Quality_Drop\" >Team Burnout &amp; Quality Drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Growth_Plans_Collapse\" >Growth Plans Collapse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Pricing_Loses_Credibility\" >Pricing Loses Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Stress-Driven_Decisions\" >Stress-Driven Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Important_Insight\" >Important Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#How_Skipping_Company_Running_Costs_Affects_Estimates_Over_Time\" >How Skipping Company Running Costs Affects Estimates Over Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Why_You_Must_Include_Running_Costs_to_Avoid_Long-Term_Risk\" >Why You Must Include Running Costs to Avoid Long-Term Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#How_to_Fix_Estimates_That_Ignore_Company_Running_Costs\" >How to Fix Estimates That Ignore Company Running Costs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Step_1_Calculate_Your_True_Monthly_Running_Cost\" >Step 1: Calculate Your True Monthly Running Cost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Convert_Monthly_Cost_into_Hourly_Overhead\" >Convert Monthly Cost into Hourly Overhead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Separate_Estimates_into_Clear_Cost_Buckets\" >Separate Estimates into Clear Cost Buckets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Add_a_Contingency_Buffer\" >Add a Contingency Buffer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Standardize_Your_Estimation_Process\" >Standardize Your Estimation Process<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Golden_Rule_If_an_estimate_doesnt_cover_running_costs_and_profit_youre_subsidizing_the_client\" >Golden Rule: \n \nIf an estimate doesn\u2019t cover running costs and profit, you\u2019re subsidizing the client.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/quickestimate.io\/blog\/company-running-costs-in-estimates\/#Related_Estimation_Articles\" >Related Estimation Articles<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<ul>\n<li>Estimates start looking artificially generated and <strong>cheap<\/strong>.<\/li>\n<li>At the start, projects show profit on paper but result in real financial loss.<\/li>\n<li>The company&#8217;s cash flow slowly begins to choke.<\/li>\n<li>There is always team pressure, and burnout increases.<\/li>\n<li>Your business growth becomes impossible.<\/li>\n<li>The founder works more but earns very little. \ud83d\ude35<\/li>\n<li>All of this creates long-term risk that can lead to a business shutdown.<\/li>\n<\/ul>\n<div class=\"facebook-estimate\"><a href=\"https:\/\/www.facebook.com\/quickestimatorapp\/\" target=\"_blank\" rel=\"follow noopener\"><br \/>\nQuickEstimate on Facebook<\/a><\/div>\n<h3 class=\"sub-heading\"><span class=\"ez-toc-section\" id=\"Challenges_Faced_When_Company_Running_Costs_Are_Ignored_in_Estimates\"><\/span>Challenges Faced When Company Running Costs Are Ignored in Estimates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"False_Profitability\"><\/span>False Profitability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Projects appear profitable at first, but once salaries, rent, tools,<br \/>\nutilities, and administrative expenses are paid, the profit disappears.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Constant_Cash_Flow_Stress\"><\/span>Constant Cash Flow Stress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Revenue enters the business but disappears quickly due to fixed monthly costs.<br \/>\nleading to delayed payments, borrowing, and rushed project decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Underpricing_Becomes_a_Habit\"><\/span>Underpricing Becomes a Habit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Winning projects with low estimates tends to keep businesses underpriced<br \/>\nIn future bids for any projects, trapping businesses in a race to the bottom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_Buffer_for_Mistakes\"><\/span>No Buffer for Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If there is any rework, delay, or scope creep in any projects, it instantly converts the project into a loss.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Founder_Dependency_Increases\"><\/span>Founder Dependency Increases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Founders start handling everything like sales, project management, admin, and support to reduce costs, which leads to a bottleneck for business growth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Team_Burnout_Quality_Drop\"><\/span>Team Burnout &amp; Quality Drop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Low estimates create imaginary timelines and excessive workloads, directly impacting delivery quality and employee morale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Growth_Plans_Collapse\"><\/span>Growth Plans Collapse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without margin, there is no hiring, no marketing, no process improvement,<br \/>\nand no innovation\u2014only survival.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing_Loses_Credibility\"><\/span>Pricing Loses Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Frequent discounts, revisions, and price changes confuse clients<br \/>\nand damage long-term trust.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stress-Driven_Decisions\"><\/span>Stress-Driven Decisions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Short-term cash needs force businesses to accept bad clients. off-scope projects and poorly planned work.<\/p>\n<figure class=\"image-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/quickestimate.io\/blog\/wp-content\/uploads\/2026\/01\/Challenges-of-ingoring-running-costs-683x1024.png\" alt=\"Challenges caused by ignoring company running costs in estimates including false profitability and cash flow stress\" width=\"683\" height=\"1024\" \/><figcaption>Key business challenges arise when a company&#8217;s running costs are not included in project estimates.<\/figcaption><\/figure>\n<div class=\"insight\">\n<h3 class=\"mt-0\"><span class=\"ez-toc-section\" id=\"Important_Insight\"><\/span>Important Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Company running costs are a monthly commitment, not one-time expenses. Ignoring them in estimates leads to long-term failure.\n<\/p><\/div>\n<h3 class=\"sub-heading\"><span class=\"ez-toc-section\" id=\"How_Skipping_Company_Running_Costs_Affects_Estimates_Over_Time\"><\/span>How Skipping Company Running Costs Affects Estimates Over Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Projects start profitable but end up in losses.<\/li>\n<li>Owners personally bear business expenses.<\/li>\n<li>Bad clients are replaced with good ones.<\/li>\n<li>Pricing credibility and trust loss.<\/li>\n<\/ul>\n<h3 class=\"sub-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Must_Include_Running_Costs_to_Avoid_Long-Term_Risk\"><\/span>Why You Must Include Running Costs to Avoid Long-Term Risk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A single delayed payment, unexpected expense, or emergency can push the<br \/>\nbusiness toward closure when running costs are ignored.<\/p>\n<blockquote><p>If an estimate doesn\u2019t pay your company\u2019s monthly bills, it\u2019s not an estimate, it\u2019s a gamble.<\/p><\/blockquote>\n<div class=\"resolution\">\n<h3 class=\"mt-0\"><span class=\"ez-toc-section\" id=\"How_to_Fix_Estimates_That_Ignore_Company_Running_Costs\"><\/span>How to Fix Estimates That Ignore Company Running Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Calculate_Your_True_Monthly_Running_Cost\"><\/span>Step 1: Calculate Your True Monthly Running Cost<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Salaries and contractor payouts<\/li>\n<li>Office rent and utilities<\/li>\n<li>Software tools and licenses<\/li>\n<li>Internet, hosting, and cloud services<\/li>\n<li>Admin, HR, and accounting<\/li>\n<li>Founder salary (non-negotiable)<\/li>\n<li>Marketing and sales costs<\/li>\n<\/ul>\n<p><strong>This is your survival number.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Convert_Monthly_Cost_into_Hourly_Overhead\"><\/span>Convert Monthly Cost into Hourly Overhead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Monthly running cost: $30,000<\/li>\n<li>Billable hours per month: 1,200<\/li>\n<\/ul>\n<p><strong>Overhead per hour = $25<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Separate_Estimates_into_Clear_Cost_Buckets\"><\/span>Separate Estimates into Clear Cost Buckets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Direct labor<\/li>\n<li>Materials and tools<\/li>\n<li>Overhead (running cost share)<\/li>\n<li>Risk buffer<\/li>\n<li>Profit margin<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Add_a_Contingency_Buffer\"><\/span>Add a Contingency Buffer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Small projects: 5\u201310%<\/li>\n<li>Medium projects: 10\u201315%<\/li>\n<li>Complex projects: 15\u201325%<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Standardize_Your_Estimation_Process\"><\/span>Standardize Your Estimation Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Running costs included \u2714<\/li>\n<li>Overhead applied \u2714<\/li>\n<li>Buffer added \u2714<\/li>\n<li>Profit margin clear \u2714<\/li>\n<\/ul>\n<\/div>\n<div class=\"cta\">\n<h2><span class=\"ez-toc-section\" id=\"Golden_Rule_If_an_estimate_doesnt_cover_running_costs_and_profit_youre_subsidizing_the_client\"><\/span>Golden Rule:<br \/>\n<strong><br \/>\nIf an estimate doesn\u2019t cover running costs and profit, you\u2019re subsidizing the client.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"\/estimation-problems.php\">Read the Estimation Problems Guide<\/a><\/p>\n<\/div>\n<nav class=\"cluster-nav\">\n<h4><span class=\"ez-toc-section\" id=\"Related_Estimation_Articles\"><\/span>Related Estimation Articles<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li><a href=\"\/blog\/estimates-over-budget\/\">Estimates Over Budget<\/a><\/li>\n<li><a href=\"\/blog\/excel-estimation-problems\/\">Excel Estimation Problems<\/a><\/li>\n<li><a href=\"\/blog\/estimation-mistakes\/\">Estimation Mistakes<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/article>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Company Running Costs in Estimates: 9 Reasons Real Projects Fail Company running costs (overhead expenses) are often ignored while generating estimates, causing projects to look profitable on paper but fail in real-world execution. Context: These challenges are part of a broader Estimation Problems Guide usually emerges when estimates are shared with clients for approval. Ignoring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-387","post","type-post","status-publish","format-standard","hentry","category-estimation-problems"],"_links":{"self":[{"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":25,"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/posts\/387\/revisions\/413"}],"wp:attachment":[{"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quickestimate.io\/blog\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}